Grace Choi, a recent Harvard Graduated has created a printer called “Mink” which uses software already available on most computers, like Photoshop, or take a picture of something you see in real life and make them into eye shadows, foundations, powders, creams, etc. etc.
According to Choi, who unveiled Mink at TechCrunch’s Disrupt NY Conference, the ink is FDA approved and completely safe to put on your face. Choi realized that the price of many cosmetics is based on color.More expensive stores like Sephora, has more colors with a more expensive price tag, while stores like Wal-Mart and Walgreens have stuck with the basic reds and pinks that leave many wanting more variety.
Choi has set out to fix this problem by giving you quite literally, every color in the rainbow.While more development is needed and questions about quality, how long the makeup lasts, etc. are the first thing that comes to people’s mind, this is still a revolutionary idea.
Mink is set to be released next year for the prince of $300 and targets the 13-21 age demographic.