It does not take much for me to look either a) washed out b) like a corpse c )blended in with a white wall or d) battling an illness. I have never been tan thanks to my German and English genes and I am unable to go into tanning beds since I will most likely fry myself. So besides my once in a while spray tans I am pretty much always pasty white.
Because of this I used to shy away from all forms of bronzer. I figured that it was no big secret that I was pale and putting bronzer on was not going to mask that. I also found that most bronzers I picked were too orange for my skin tone and thus left me looking like a mess. However through YEARS of finding out how to use bronzer on my face I can safely say that I (almost) have it all figured out.
The first thing you need to realize is that although you may be the color of printer paper you do have other colors on your face. I have warmer undertones while others may have cool undertones. This does have an impact on what kind of bronzer looks good on you.
Secondly, What I have found is that most of my fellow pale friends look better with a matte bronzer as opposed to a bronzer with shimmer. Since it does not take much for bronzer to show up on our skin we say the more natural the better. My puerto rican and italian friends use the shimmer since the bronzer is sometimes not dark enough for their skin.
Finally, DO NOT APPLY BRONZER ALL OVER YOUR FACE. Not only does this look ridiculous but then your pale arms and legs showing makes it look more ridiculous. Think of bronzer as providing a glow not a tan. Thus apply it where you need a little warmth, or contour based on the shape of your face. There are TONS of examples online of how to contour.
Here are bronzers that I love and are perfect for all my pale friends out there!
Too Faced Milk Chocolate Soleil Light/Medium Matte Bronzer $30
Smashbox Bronze Lights in Sunkissed Matte $29
Make Up Forever Mat Bronze in 20 $32
Nars Matte Multiple in Altai $39
bareMinerals Ready Bronzer in The Skinny Dip $24